Clips discoverability. And user engagement
Alright, beat twitch with the following.
Display clip on the front page and have a clip section of the website.
Only display clip that has more than X unique view. A customized title and a manually selected thumbnail.
Make an up/down arrow system like Reddit and have the top clip weighted against time.
Add comment to clip with the same system
Allow streamer to change the thumbnail with a 3 second portion of their clip and a custom title. NO FULLY CUSTOMIZABLE TUMBNAIL FOR ANYONE
Have the clip link to the full VOD on the streamer own Clip page.
You now have people searching for good clip on mixer, being active, instead of YouTube and have another way for streamer to get discovered.