get major streams on mixer (esl, e3, etc)
expand reach of mixer through making deals with everyone who needs to stream: nintendo, sony, vga, esl, mlg, bethesda, other coverage from e3 and other cons, etc, etc, everyone who needs to stream and make announcements and presentations, streaming it also to mixer. not necessarily exclusively to mixer, that would be unreasonable, unrealistic and expensive, but multistream to youtube, twitch and mixer. especially the biggest esport things, pubg, csgo, dota, lol, not gow4 or forza. yes, i know they streamed pubg invitational and that's already big. now imagine watching something like dota 2 international or csgo major and getting results earlier, seeing those shots and glorious moments earlier!